(Natural News) A recent poll on YouGov BrandIndex is showing a negative correlation between Starbuck’s brand perception before and after they announced a plan to hire refugees, and it should be cause for alarm for the coffee giant.
On January 29, 2017, Starbucks CEO Howard Schulz announced that the company would implement a five-year plan to hire 10,000 refugees worldwide. The stance was in protest against President Donald Trump’s then travel ban on refugees from certain countries already outlined by the Obama administration. The announcement caused outrage and concern among many Starbucks customers, some of whom called for a boycott. People all over the country took to social media to express just how upset they were about the announcement…. [read more]