A Simple Identity

Look down at your shirt for a moment—is there a little emblem on the pocket? Or a certain swoosh on your tennis shoes? If you’re drinking coffee while reading this article, is there a green circle with a woman on the cup?

This is called “branding”—a marketing strategy by which products are given their distinctive identities. A brand is a collection of images and ideas that symbolize a particular product or company. What comes to mind, for instance, when you think of a set of Golden Arches or a little Apple with a bite missing?

A Simple Identity

Advertisements

Add a Prayer or Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s